Wednesday, 10 June 2015
Triton Tools announce a new promotional partnership with vlogger sensation April Wilkerson
Triton has announced a major agreement with woodworking YouTuber April Wilkerson.
April started her blog, Wilkerdos.com, in 2013, and through regular weekly posts has shared a passion for making, mostly in wood in her home based workshop. The volume and variety of projects has generated a tremendous following both for the blog and her own YouTube channel attracting a phenomenal following in a very short space of time. With over ninety two thousand subscribers and more than five million views to date, April has become an influential and inspirational online support for experienced makers and woodworkers as well as novice project enthusiasts.
As a Brand Champion, April will use Triton’s extensive range of precision power tools during the making and filming of her weekly projects, though importantly not compromising the independent nature of her posts. April will support Triton with the development of a series of projects to be available for download on the Triton website and other social media channels. In addition, April will work with Triton demonstrating their tools and her projects at shows and exhibitions in the USA.
"I'm excited to be given the opportunity to become a Triton champion”. Says April about the announcement “When I first thought of finding a sponsor, I decided I would only team up with a company I truly wanted to support and promote to my audience, so I feel lucky that I get to align myself with Triton. Working with such an innovating tool company will make my job as a woodworker and champion very easy!"
Commenting on the partnership, Triton’s Global Brand Manager Steve Hewson said, “With Triton’s recent expansion of our product line up for the USA, we felt it was important for us to reach a wider audience than the traditional experienced woodworkers who are already familiar with the brand. April speaks directly to a new generation of enthusiastic makers and project builders who are avidly seeking new skills and ideas as well as a chance to make practical and beautiful things for their home and garden. This long term partnership supports April to develop her projects and reach a wider international audience through the Triton enthusiast community”.